Molton Brown: Infusing Luxury Bath & Body Rituals with British Eccentricity

For over 45 years, Molton Brown has brought enjoyment to everyday bath and body routines through spirited blends and indulgent formulas. This British brand captures London’s unpredictable edge in lovingly crafted washes, soaps, creams and more.

The seeds of Molton Brown sprouted in 1973, when hair salon partners decided to make products for clients to use at home. Their shared love of sensorial pleasure guided the new business.

After success with salon staples like shampoos and styling aids, Molton Brown expanded into bath and body luxury. Fragrant foaming baths, pampering body butters and mood-elevating home fragrances followed.

What set Molton Brown apart was its distinctly British personality. Playful blends like Bubble Bath Ylang Ylang or Rhubarb & Rose captured quintessential British eccentricity with a touch of edginess.

The brand pushed boundaries through humor and provocation too. Provocative ad campaigns featured nudity and suggestive copy, while remaining chic versus salacious. This risqué edge became a Molton Brown signature.

However, the highest priority always remained using quality ingredients to craft indulgent beauty rituals. Natural extracts like English cucumber and Japanese matcha bring wellbeing benefits to everyday routines.

Today, Molton Brown presents collections grouped into enchanting “Fragrance Families” evoking feeling through scent. Flora Luminare infuses joy with blossoms, while Fiery Pink Pepper awakens the senses.

The bath and body products feature signature layering of two or more contrasting yet complementary notes. Eucalyptus & Peppermint body wash combines the calming herbal and invigorating menthol for multi-sensory freshness.

Playful innovation also continues through novel formats like reed diffusers to gently scent rooms or shimmering body shimmers to dust skin in radiance. Molton Brown brings whimsy to wellbeing.

In 2003, Molton Brown joined the global beauty group L’Occitane. This enabled expanding the distinctly British products worldwide while retaining independent creative control.

Through its London roots, quirky personality, and indulgent formulations, Molton Brown carved out a unique niche. While the offerings pamper, a subtle energetic edge makes using them more compelling and joyful.

After nearly 50 years, Molton Brown continues sharing little luxuries for body and home infused with quintessential British charm. Every bottle brims with the engaging experience uniquely Molton Brown.

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