For over 25 years, Lush has been refreshing the beauty world with its inventive approach to cosmetics. This brand built an empire making handmade soaps, bath bombs, masks and more using ethically-sourced, cruelty-free ingredients.
The roots of Lush trace back to the late 1970s when Liz Weir and Mark Constantine met working at a beauty salon in Poole, England. Frustrated by mass-market cosmetics full of synthetic ingredients, the couple started handcrafting natural soaps and hair products and selling them at local markets.
In 1995, Constantine and Weir teamed up with a third partner and launched Lush as a shop selling these lovingly handmade bath and body treats. The brand took off, expanding rapidly across the UK and internationally.
Lush stood out from sleepy department store cosmetic counters. Products burst with vibrant colors and playful shapes. Cupcake soaps, fizzing bath bombs shaped like planets and rainbow-speckled masks delivered fun alongside effectiveness.
Sustainability and ethics anchor Lush’s playful image. Signature ingredients like organic essential oils, coconut oil, and fair trade shea butter get hand-cut and mixed onsite at Lush factories for ultra-freshness.
This focus on natural ingredients minimizes packaging. Customers select naked products like shampoo bars and massage oils packaged simply in paper. Lush also pioneered solid versions of hair conditioner, moisturizer and deodorant to reduce waste.
In addition to minimizing environmental impact, Lush advocates for animal rights by never testing on animals. The brand uses its inventive cosmetics to raise awareness and funds for ethical causes.
Lush further differentiates itself through a personalized, sensory shopping experience. Knowledgeable staff provide samples for customers to touch, smell and try. The brand stimulates multiple senses to share its playful creativity.
Taking cues from molecular gastronomy, Lush develops cosmetics like bath bombs that fizz audibly when dropped in water, providing an in-tub multi-sensory spectacle. Experiencing Lush becomes entertainment.
From one Poole shop, Lush now operates over 950 stores globally. Yet each location aims to replicate that original handmade ethos. Each Lush product gets freshly prepared in batches at factory kitchens to ensure quality.
Lush also listens closely to its loyal fans. Customer feedback helps develop new products and improve favorites. A weekly livestream provides a direct link between Lush and its community.
After 25 years, Lush continues spreading joy and creativity. The brand proves cosmetics can be both ethical and fun through its handmade approach.
With innovative products that delight the senses, Lush provides an experience that keeps customers coming back for more bath bombs, soaps, masks and fun. This beauty brand truly lives up to its name.