Liberty of London: Iconic Prints and Fabrics for Over 140 Years

With its world-famous prints and fabrics, Liberty of London has been a tastemaker in British design for over 140 years. Known for its artful textiles and Regency-style shop on London’s Regent Street, Liberty maintains its heritage while evolving for today.

The company was founded in 1875 by entrepreneur Arthur Lasenby Liberty. Inspired by Eastern objets d’art from his travels, Liberty wanted to bring artistic textiles to the public. He opened a shop selling ornate silks, chintzes and more.

Liberty’s fabrics stood out for their lush florals, dreamy watercolors, and exotic paisleys. Drawing on nature, mythology and the Oriental, Liberty textiles possessed a bohemian flavor that captivated turn-of-the-century London.

In addition to fabrics, Liberty became renowned for its Tudor-revival store. Modelled after a medieval Italian palazzo with interior wood panelling and stained glass, the shop provided an experience transporting shoppers through time.

By the 1920s, Liberty established itself as a fashion authority through collaborations with couture designers. Today, Liberty textiles remain prized by labels worldwide for accessories, ready-to-wear and home furnishings.

However, shoppers continue discovering Liberty’s enduring magic at the Regent Street store. Visitors are immersed in Liberty style through four expansive floors of art, furniture, and fashions bearing those unmistakable prints.

The Liberty Archive in London holds over 50,000 textile designs, with new patterns added each season. This vast catalogue allows both heritage and modern Liberty prints to thrive.

In addition to its fabrics, Liberty also cultivates talent across departments. The Fashion Studio mentors emerging designers and gives them access to the textile archives. Capsule collections feature fresh takes on Liberty style.

Similarly, Liberty Home offers collaborations with both established and up-and-coming interior designers. Tableware, furniture, and decor give the prints new dimensions. Bespoke services allow custom creations.

From William Morris in the 19th century to Mary Katrantzou today, Liberty partnerships propel fashion forward. The brand combines respect for tradition with an eye for what’s new.

Alongside the flagship, Liberty operates stores across Britain and Europe, Japan, the United States and online. Yet Liberty retains tight control over products and distribution to maintain exclusivity.

Through world wars, cultural revolutions and more, Liberty of London persists as a symbol of timeless British style and craftsmanship. The brand artfully blends heritage with innovation much like its blend of floral, graphic and abstract patterns that layer into something special.

With its peerless fabrics, evocative store and discerning collaborations, Liberty remains a gem of Regency creativity and artisanship. For over 140 years, Liberty has served as the pulse of fashion by honoring history through the lens of today.

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