Larsson & Jennings: Scandinavian Watch Design for the Modern World

With its minimalist aesthetic and forward-thinking design, Larsson & Jennings creates timepieces perfect for today’s world. This Swedish watch brand combines clean, contemporary style with precision Swiss engineering in an accessible luxury package.

Founded in 2012 and headquartered in Stockholm, Larsson & Jennings adapts classic principles of Scandinavian design for the watch world. Understated dials strip away complications to focus on essential utility and Nordic simplicity.

Swedish creative director Philip Daniels oversees design from Stockholm, handpicking every element from sleek dials to ultra-slim cases. Contemporary color palettes feature versatile neutrals like navy, gray and black with pops of accent colors.

While design occurs in Sweden, Larsson & Jennings Swiss-made movements power the watches. The brand works with top manufacturers like Ronda and Miyota to source precision quartz or automatic movements. Sapphire crystal and stainless steel cases ensure durability and quality.

Technical credentials meet fashion-forward minimalism across Larsson & Jennings core watch families. The iconic Automatic series features a refined 40mm case housing an automatic movement visible through a skeleton caseback.

The Hybrid Collection combines Swiss automatic movements with quartz chronograph functions for added utility. Slim profile cases and tapered hands maximize this seamless fusion of mechanics and electronics.

Most accessible is the Minimalist collection, featuring ultra-thin cases and clean dials with index markers. Styles like the Petite 32mm bring elegant simplicity in a scaled-down women’s watch. Nordic color touches add character without excess.

Uniting the portfolio is an emphasis on modern pragmatism over complications. Larsson & Jennings eliminates date windows and tachymeter bezels to embrace essential timekeeping. This simplicity conveys sophistication and confidence.

While Swedish in aesthetic, Larsson & Jennings adopts a global mindset for distribution. Selective retail partners like Mr Porter and release series with Hypebeast make the brand accessible worldwide. Flagship stores in Stockholm and London complement e-commerce sales direct.

Collaborations also boost Larsson & Jennings’ international appeal. Partnerships with fashion labels like AGOLDE, COS and Norm Architects reinterpret the Swedish aesthetic through a new lens. Yet the dedication to slim, refined profiles remains.

With its balance of Scandinavian design and Swiss manufacturing, Larsson & Jennings shook up the watch industry. The brand continues leading with its less-is-more approach to contemporary luxury watches.

Larsson & Jennings follows a “buy less, buy better” ethos by producing timelessly stylish investment pieces. For modern professionals seeking a watch that works as hard as they do, Larsson & Jennings minimalism endures through the hours and years.

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