Known for its smart casual aesthetic and refined British flair, Hackett London has been outfitting discerning men for over 30 years. Since its founding in 1983 by Jeremy Hackett, the brand has become synonymous with sophisticated menswear that blends Savile Row tailoring with a contemporary edge.
Jeremy Hackett first made his mark selling used clothes on London’s Portobello Road in the late 1970s. He soon recognized a demand for classic British menswear updated with modern fits and youthful styling. Launching his eponymous label, Hackett brought impeccable craftsmanship and attention to detail to relaxed suiting and polished casualwear.
In the 1980s and 90s, Hackett emerged as a new classic. Its distinctive “H” logo could be spotted on polo players and race car drivers alike. Forming partnerships with motorsports teams like Williams Racing, Hackett extended its sporting pedigree.
One prominent ambassador was driver Jenson Button, who represented Hackett from 2010 to 2013. Clad in Hackett’s signature polos, blazers and Oxford shirts, Button exuded the brand’s cool, refined style on and off the track. Its clothing brought together British heritage with innovation, echoing Button’s quest for both tradition and technology in racing.
Hackett is also known for quintessential London elegance. In 1994, its flagship store opened on Sloane Street, in the heart of the exclusive Sloane Square shopping district. With wood-paneled walls and leather Chesterfield sofas, the Hackett Sloane Street boutique feels like an ultra-refined gentleman’s club. Showcasing the full range of Hackett Limited collections for men, the stunning store captures the essence of British luxury.
Beyond Sloane Street, Hackett continues to expand globally with over 100 stores worldwide. But even with its international presence, Hackett retains its authentic British roots. All clothing is designed in London, with a focus on impeccable fabrics and hand-crafted details. Pieces like the Grosvenor jacket, revived from Hackett’s archives, demonstrate the brand’s dedication to timeless menswear.
Hackett’s bespoke tailoring service, Hackett Mayfair, also upholds Savile Row traditions. Made-to-measure suits are crafted by hand, using the finest wool and cashmere fabrics. For more casual looks, the Hackett Aston Martin Collection fuses technical sportswear with the brand’s motoring heritage.
Yet while it pays homage to the past, Hackett maintains a modern, youthful spirit. Collections incorporate on-trend colors, slimmer silhouettes and innovative performance fabrics. Activewear, modern outerwear and a streetwear-inspired line caters to new generations. But even with contemporary updates, Jeremy Hackett’s original vision still shines through.
Thoughtful design, expert craftsmanship and attention to detail remain at the core of the Hackett ethos. In a world of fast fashion, the brand stays true to enduring British style. Proudly carrying on the standards Jeremy Hackett set down decades ago, Hackett Limited keeps this iconic label at the forefront of menswear today. For the modern gentleman, Hackett supplies luxury essentials to last a lifetime while never going out of style.