G-Star RAW: Crafting Modern Denim Essentials

G-Star RAW delivers premium denim essentials designed for the streets. Since launching in the Netherlands in 1989, the brand has constantly pushed innovation in fabrics, cuts and finishes to create collections with an authentic edge.

Step into one of their stores or shop online to discover jeans, jackets, t-shirts and accessories rooted in quality craftsmanship and attention to detail. G-Star RAW maintains their denim heritage while evolving fits, fabrics and silhouettes to keep their pieces relevant.

A Heritage of Denim Innovation

Dutch designer Jos van Tilburg founded G-Star in Amsterdam, intending to focus on making meticulously crafted men’s jeans. The unusual name is derived from “G” referencing the founder’s name, and “Star” hinting at celebrity and fame.

G-Star pioneered 3D denim construction techniques throughout the 1990s-2000s, creating jeans styled to sculpt and enhance the body. Their RAW denim established rigorous standards for fabric quality and finish.

Collaborations with artists, designers and musicians further cemented their reputation as an edgy, innovative denim authority. Today G-Star sells in 70 countries across their own boutiques, select department stores and online.

Key Pieces and Looks

G-Star collections offer a range of denim and apparel that take you from the streets to work:

  • Jeans: From tapered to relaxed fits, raw finishes to coated surfaces, find perfect fitting jeans for every style. Their RAW, Crotch Curve and Tailored lines offer waist to hem styling.
  • Jackets and outerwear: Trucker jackets, bombers, overshirts and military-inspired coats with utilitarian details and mixed fabrications.
  • Tops: Graphic tees, slim cut shirts, sweatshirts and lightweight knits pair perfectly with denim.
  • Accessories: Belts, hats, wallets and more essentials.

G-Star Online & In Stores

The G-Star website allows online browsing of their complete collection for men and women. Product pages provide details on revolutionary fabrics like CORDURA denim along with size and fit guidance.

Their store locator helps find your nearest location to explore selections in person. Flagship stores in cities like London, New York, Paris and Shanghai provide the full G-Star experience. Staff and on-site tailors can customize the perfect fit just for you.

For over 30 years, G-Star RAW has stayed true to their denim legacy while pushing boundaries in fit, fabric and finish. Discover denim elevated beyond the basics.

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