Experience Timeless Luxury at Watches of Switzerland

For over 50 years, Watches of Switzerland has been the UK’s premier destination for luxury timepieces. Carrying leading Swiss brands alongside emerging labels and exclusive limited editions, their boutiques offer an unparalleled selection of fine watches. Read on for the ultimate guide to shopping the latest luxury watches at Watches of Switzerland.

Book an In-Store Appointment

Visit any Watches of Switzerland boutique to book a one-on-one appointment with an advisor. They’ll guide you through collections, explaining the intricacies of Swiss movements, complications and craftsmanship. Try on pieces, get styling suggestions and enjoy champagne or coffee during your consultation. Walk out with the perfect watch from brands like Rolex, Omega, TAG Heuer and more.

Must-Visit Flagship Locations

Watches of Switzerland’s impressive Regent Street flagship in London spans multiple floors showcasing watchmaking’s finest. The boutique inside Battersea Power Station features interactive experiences bringing watchmaking history to life. Their Rolex Boutique on Bond Street provides an elevated space to explore the iconic brand. Take your time exploring their thoughtfully curated selections.

The Expertise of Dedicated Sales Staff

Watches of Switzerland’s knowledgeable advisors and watchmakers provide invaluable guidance. Their expertise helps you select the right watch based on movements, complications, materials, purpose and style. You’ll also get assistance with sizing bracelets and bands for ideal fit along with proper care and usage tips. Trust their insightful recommendations.

Shop Exclusive Limited Editions

In addition to core collections, Watches of Switzerland offers exclusive limited edition timepieces from partnerships and collabs. Past editions include Omega’s colorful Beijing 2022 Series and TAG Heuer’s futuristic Super Mario connected watch. These rare drops sell out fast, so check online or in-store for opportunities to own exclusive creations.

With decades of experience, heritage and unparalleled access to time’s most esteemed makers, Watches of Switzerland is a world-class destination for exploring luxury watches. Book an in-store experience to discover timepieces handcrafted for enduring joy and investment.

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