Experience Iconic Shopping at Selfridges

As one of the world’s most renowned department stores, Selfridges offers an unparalleled shopping experience. Founded in 1908 by Harry Gordon Selfridge in London, Selfridges revolutionized retailing with its bold artistry and innovative approach. More than a century later, Selfridges continues to surprise and delight visitors with its extensive product ranges, luxurious services, iconic building, and commitment to creativity. Read on to discover why no trip to London is complete without a visit to the iconic Selfridges.

The History of Selfridges

American entrepreneur Harry Gordon Selfridge opened the first Selfridges store on Oxford Street in London in 1909. He aimed to create a palace of commerce using architecture and theatre. The iconic building featured large plate glass windows that allowed natural light to flood the interior. Selfridges was also the first to introduce in-store restaurants, beauty halls, and other experiences beyond just shopping. Harry Selfridge’s hands-on approach ensured customers were treated like guests. This spirit of hospitality endures over a century later.

The Majestic Oxford Street Location

The flagship Selfridges store on London’s famous Oxford Street remains the heart of the brand. The building spans an entire city block and still marvels visitors with its impressive neoclassical columns and grand entrance. Inside, the store houses over 1 million square feet of shopping across 5 buildings connected by an underground tunnel known as the subterranean street. The Selfridges store on Oxford Street remains a must-see landmark and premier shopping destination in London.

Shop Five Iconic Halls

Selfridges comprises five distinct shopping halls, each with its own unique character. The main building houses accessories, bags, fine jewelry and womenswear. Menswear occupies its own hall connected via a covered bridge. Next door is Selfridges Home for housewares and furniture. The uber-luxe Exchange Square showcases high-end watches, tech and fashion. Topping it off is the Foodhall, an emporium filled with delectable international cuisine. Together they form the ultimate shopping universe.

Unparalleled Range of Products

Selfridges offers an unrivaled selection across categories. Shop over 500 luxury brands alongside emerging labels and exclusives you won’t find anywhere else. Their curation spotlights both heritage names and of-the-moment trends. Take your time exploring designer fashion, fine jewelry, home wares, tech gadgets, beauty products and gourmet food. At Selfridges, you’ll find it all.

Exceptional In-Store Services

In keeping with its founding mission, Selfridges aims to make each visit special through complimentary services. Enjoy refreshments from the concierge as you shop. Book a personal styling session and leave with a whole new look. Receive free basic gift wrap, name engraving, and delivery for large purchases. Even fur storage and language translators are available. Selfridges goes above and beyond for its customers.

Must-See Store Events

Selfridges understands that shopping is personal and celebrates individuality. Special events throughout the year bring the store to life. Enjoy concerts, florals shows, exhibits and installations from world-class artists and creatives. Previous collaborators include Elton John, Pharrell Williams and more. The Selfridges calendar gives you something exciting to experience each visit.

Iconic Windows and Facades

Selfridges’ store exterior dazzles year-round with larger-than-life window displays and artistic facades. Themes range from fashion and pop culture to nature and fantasy. Standout collobarations include exhibits by Yayoi Kusama and special Pantone-themed windows. The exterior transformations give passersby a glimpse of the imagination within.

The Wonderful Food Hall

On the lower ground floor lies the legendary Selfridges Food Hall, a foodie paradise. Explore its lavish halls filled with tantalizing international cuisine from fresh sushi to charcuterie. Refuel at one of their eateries and bars serving afternoon tea, cocktail hour treats and sweet crepes. You can even book an intimate chef’s table dining experience. For food lovers, it’s a must-see destination unto itself.

Shop Exclusive Labels

In addition to housing world-renowned brands, Selfridges has its own distinctive lines. Selfridges’ menswear label, Black Brown, brings a directional yet wearable spin on wardrobe classics. And their Lola’s Apothecary wellness range offers natural skincare crafted from English botanicals. Find these in-house gems only at Selfridges.

Great Savings for Tourists

International tourists receive an exclusive VIP shopping card valid for 10% off for 60 days from date of issue when they show ID and proof of overseas residence at the visitor centre. Selfridges also provides a VAT refund counter and currency exchange services. Payment is widely accepted from cash to major credit cards. Tax-free shopping makes purchases even more worthwhile.

Historic Yet Forward-Thinking

From its origins over 100 years ago, Selfridges continues to shape retail through innovation. They were early pioneers of online shopping, home delivery, virtual fashion shows and modern clienteling. Yet they also honor traditions through services like shoe shine stands and in-house artisans. Selfridges artfully blends heritage with an eye to the future.

Experience the wonder of shopping at London’s legendary Selfridges. Its iconic building housing unique product curations, indulgent services, innovative events and artistic displays come together to create an otherworldly retail adventure. No visit to London would be complete without a stop at Selfridges.

Scroll to Top
%d bloggers like this: