As the leading global fashion e-tailer, ASOS makes current style accessible for twentysomethings worldwide. With its lightning-fast production, influencer collaborations and inclusive range, this site is a go-to for trend-driven fashion.
ASOS began in 2000 when founders Nick Robertson and Quentin Griffiths launched an online retailer focused on young fashion. The name ASOS stood for AsSeenOnScreen, reflecting the site’s celebrity and runway-inspired inventory.
By partnering directly with young brands and reacting rapidly to trends, ASOS delivered fast fashion before the term existed. Low prices appealed to the student demographic while speed satisfied fashion cravings.
As the business grew globally, ASOS expanded its in-house clothing ranges. Core labels like ASOS Design, ASOS Edition, ASOS 4505 and Collusion cover style needs from edgy streetwear to occasion dresses.
Owning its supply chain enables fast turnaround from design concept to online store delivery. ASOS can get on-trend pieces like cut-out dresses and Y2K pants to customers while trends are hot. Limited drops build buzz.
In addition to reacting quickly, ASOS anticipates what’s next using data-led insights. The Fashion Finder tool gets members to complete style surveys so ASOS can provide hyper-relevant recommendations.
Alongside data, ASOS collaborates with influencers driving trends. Partnering with style stars like Kelsey Lu and Charli XCX on lines leverages their followers and credibility. Those who know fashion shop at ASOS.
ASOS further connects to youth culture through interactive features. Snapchat and TikTok shoppable campaigns meet Gen Z where they live. The ASOS Marketplace also allows customers to become sellers.
While fast and fun, ASOS also delivers fashion conscience. The ASOS Design + GLAAD collection supports LGBTQ+ causes. Topshop collaboration Good + ASOS promotes sustainable style. Responsible practices align values.
Through its inclusive sizing, adaptive ranges, accessible prices and payment options, ASOS accommodates all audiences. The brand continues pushing boundaries by showing diverse models of all shapes and sizes.
Since starting as a small online retailer, ASOS gained over 26 million active customers worldwide. The brand expanded strategically via acquisitions, collaborations and localized sites in 22 countries and counting.
However, ASOS retains its identity as the leading destination for 20-something fashionistas. Data, speed, inclusivity and non-stop newness keep ASOS ahead of trends and on customers’ radar.
By continually redefining what’s next in online fashion, ASOS creates an addictively fresh, affordable and relevant style experience. For the latest trends effortlessly delivered, ASOS delivers.